Welcome to Uberchique

Sylvie Utudjian

Sylvie Utudjian also known as uberchique is a fashion, travel, art and design enthusiast based in Vienna, Austria. She has always been passionate about fashion and styling, which led her to create @uberchique on Instagram. She decided to take the next step and expand her business outside of the Instagram platform, thus launching her own e-commerce platform, where everyone can stop and shop Sylvie’s wardrobe and selection of fashion. Click below to learn more.

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Recently on Uberchique

Paris Fashion Week

On her way to meet some designers at their showrooms during Paris Fashion Week. Click below to find out what Sylvie discovered. 

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Valentino Pret-a-Porter Fashion Show, Paris

Moments before Sylvie attended the Valentino Pret-a-Porter fashion show in Paris. Click below to read more about it!

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Valentino, Haute Couture, Paris, France

Sylvie Utudjian invited to Valentino's Haute Couture show in Paris. Click below to read more about Sylvie's wonderful experience!

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What they are saying!

 ... Your style, Sylvie, is a wonderful blend of the feminine classics and more playful varieties of fashion. Sometimes your combinations are just so eye-catching, I have to archive them ... You capture a contemporary essence without becoming too trendy, and the look is extremely polished. Your Paris sidewalk cafe look with jeans, heels, and the Chanel long coat is a perfect example of the talent to mix feelings from different levels of fashion to create a fashion freedom of self expression ... Well done, I think you're divine!

Elan Durham

Just checked out your website and subscribed, love the choice of designers!

Catharina Scheel

It's easy to use! And that is a great compliment when compared to some other e-commerce platforms....

Mary Ann Hipp

Gorgeous coat Sylvie! I have just taken a quick look at your website. It is amazing with so many choices.

Designer Sparks Interiors

Congratulations Sylvie! Great web!!!! Very chic! You chose perfect the products! Love the nude, black, red and white colours. Big kiss

Nieves Elorduy

The website is amazing! So beautiful and elegant!

Intersection Magazine

In the Press

In talks with Eco-Fashionista Alexandra Russ

I recently had the pleasure of being interviewed by my friend and sustainability blogger @alexandrasdotme. Her Shopping Mind map is a useful tool teaching you how to be a more mindful shopper, which is something I am consciously trying to be. We also discussed my views on being a self-employed business woman, the current state of fashion and all the ups and downs of being a content creator in the highly competitive world of Instagram. To read our full conversation, feel free to click below!

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In Talks with Beauty and Well Being Magazine

''What do you call a stylish woman who has used her business savvy and fashion know-how to curate a digital e-commerce platform for everything from designer handbags and summer suitcases to scented candles and fine jewelry? #Uberchique'

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Interview with heute.at

''Austro Instagram star Sylvie is not only successful on the app - her style can also be bought exclusively in her web shop.'' Title translated from heute.at. Read Full interview below!

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